The power is in the players! The Giants have a roster of players that are experts at what they do. They work well together and everyone does his job. In our industry recruitment is everything! We have to make sure we're creating the best teams, have everyone in the best position to support the client, and that we have a diverse roster of players. Players from different backgrounds, with different skills, and different perspectives serve to broaden an agency's ability to create solutions for its clients. In crisis don't panic and remember the basics. Last night, when the chips were down and the pressure was on, the Patriots were sloppy. They didn't execute a plan and they made fundamental mistakes. Take Wexler's missed catch for example. He said himself, "That's a play I make a thousand times" and yet when his team needed it most he didn't. Manning and the Giants stayed calm, played their game. How many times have we seen an otherwise smart PR team collapse in the midst of a crisis? In those tough situations where almost everything is against you, the basic PR skills can and often do determine how your client comes out on the other side.
Stay tough. It seemed like every other play a Giants player was on the ground writhing in pain. For Ballard & Beckum the injuries were game ending but I'll never forget the image of Ballard on the sideline trying to power through the pain of that sprained knee. I'm reminded that sometimes as practitioners we have to be willing to fight for our clients. We have to be able to stand up for them and sometimes take it on chin.
Newbies, when utilized effectively, can add spark. It seems like Madonna has been a fixture in the music industry since God was a baby yet she knows when its time to get a little help from the newbies. I would love to see PR veterans working closely with newbies. A partnership like this could help to reinvent a vet and also inspire a newbie.
What lessons did you learn from the big game?
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